Southwest Airlines End Partnership With SeaWorld

Southwest Airlines are ending their 25 year-old marketing partnership with SeaWorld after feeling the pressure from concerned members of the public. 

http://m.chron.com/news/us/article/SeaWorld-Southwest-Airlines-ending-partnership-5659966.php

You can read more about the outreach attempts that prompted this decision here - http://timzimmermann.com/2014/02/12/blackfish-effect-at-work-southwest-airlines/.